Sub-Total: $0.00
Every Product Begins with a Recipe. Every Relationship Begins with a Conversation.
We’re Brian and Julie Fox, the owners and makers behind Naturally Up North. We built this business around a simple belief: people deserve gentler products, honest guidance, and the confidence to choose what works for them. What began with handcrafted recipes has grown into something larger—a community built one conversation at a time.
Why We Built Naturally Up North
Naturally Up North grew from something we heard again and again: people were frustrated by products that irritated their skin and confused by labels they could not trust. We wanted to create a place where questions were welcomed, ingredients could be discussed honestly, and no one felt pressured into buying something that wasn’t right for them.
That is why we educate before we sell. Whether someone is dealing with dry, itchy skin, trying to simplify the products used in their home, or searching for a scent that feels like them, we begin by listening. The product matters—but the confidence to make a better choice matters just as much.
Made in Small Batches. Personalized for You.
Most of what we sell is made by us, right here in our Wausau makery, in small batches. That gives us control over the ingredients and the flexibility to help each customer choose a product, scent, or unscented option that fits their needs.
At our Makery Bar, you can see the process, ask questions, and often personalize your products while you wait. We believe transparency builds trust, so we’re happy to explain what we use, why we use it, and how to get the best results.
More Than a Product on a Shelf
We have never believed our job is simply to ring up a sale. Our job is to help people understand what they are choosing and why it may work for them. That may mean comparing ingredients, adjusting a scent, recommending an unscented option, or honestly saying when a product is not the right fit.
When customers leave Naturally Up North, we want them to leave with more than a purchase. We want them to feel heard, informed, and confident in the choice they made.
The Community Table
Our Makery Bar is more than a workspace. It is our Community Table—a place where people gather, ask questions, tell stories, laugh, learn, and sometimes help one another find exactly what they need. Products get made here, but relationships are what get built.
Those conversations have taught us that trust is earned one person at a time. They shape what we make, how we serve, and the community we hope Naturally Up North continues to nurture for years to come.
Our Promise
As Naturally Up North grows, these are the standards we promise to protect. They guide every product we make, every recommendation we offer, and every relationship entrusted to our care.
We Listen First
Every Customer begins with a conversation. We ask questions, listen carefully, and recommend what fits-not simply what sells.
We Educate Honestly
We explain ingredients, options, and tradeoffs in plain language. Honest guidance matters more to us than pressure or a quick sale.
We Make with Care
We make in small batches, choose our ingredients thoughtfully, and stand behind what we sell. Consistency, transparency, and care are never optional.
Come Start a Conversation
Whether you know exactly what you need or you’re still figuring it out, we’re here to help. Explore the products, discover a scent that feels like you, or join us at the Makery Bar. However you begin, the conversation comes first.